January 8, 2021
3:06 pm

#LIVEKINDER - Key campaign messages

#LIVEKINDER - Key campaign messages

Enviro Education is supporting the #LiveKinder campaign being run by Four Paws UK. Here are some of the key messages:

Collectively, we have the power to protect animals and the planet, but we need to #LiveKinder. Kinder in what we eat, kinder in what we do and kinder in how we treat animals and the planet.


A call to #LiveKinder and end the commercial wildlife trade

Wildlife globally has been packaged up and sold on an industrial scale. This means that animals are taken from their natural environments or commercially farmed, exposing them to stress and cruelty, and creating a hotbed for disease. As we have seen with COVID-19, these diseases can then be transferred to humans.

The commercial wildlife trade is fuelled by the demand for exotic pets, traditional medicine and the entertainment industry, with products like bear bile that has ironically been recommended by the Chinese Government to treat symptoms for COVID-19. The UK currently imports thousands of protected wild animals and their parts each year, and we are the number one importer of tiger parts (including trophies!) in Europe, as highlighted in our recent report - ‘Europe’s second-class tigers’.  


They need us to #LiveKinder and put an end to factory farming

Our huge demand for meat has led to billions of animals suffering on factory farms worldwide. These farms are breeding grounds for viruses and are slowly destroying our planet.

In the UK, over 1 billion animals are killed for food every year - 70% of which are living on factory farms. There are close to 800 ‘mega farms’ currently in the UK, which are US-style intensive farms that can hold up to 125 thousand broiler chickens, 82 thousand laying hens, 2,500 pigs, 700 dairy cows or 1,000 beef cattle. And, this number is rising.

Factory farms are also destroying the planet; distributing gases and waste materials that are contributing to climate change, as well as poisoning our lakes and rivers. Animal agriculture is a leading cause of climate change, with at least 18% of greenhouse gas emissions due to animals farmed for food – that's more than gases produced by transport!


If we choose to #LiveKinder, we can end this cruelty

With the outbreak of COVID-19, people are more aware than ever before of the health risks associated with live animal trades. The dog and cat meat trade in Southeast Asia, with its illegal capture of pet and strays, cross-border transport, and cross-species exposure at live animal markets, provides perfect conditions to expose people and other animals to deadly diseases. It also undermines rabies eradication efforts in the region.

Collectively, we have the power to protect animals and the planet, but we need to #LiveKinder. Kinder in what we eat, kinder in what we do and kinder in how we treat animals and the planet. Click here for more information on the dog and cat meat trade.


#LiveKinder at home and help keep our pets safe

The lockdown has highlighted our need for social interaction, and for company. This, however, can come with a pitfall. It may seem tempting to buy a companion animal in the current situation but don’t forget that you are undertaking a responsibility that will long outlive the lockdown.

Further to this, we do not want to inadvertently drive the illegal puppy trade and mass adoption into unsuitable homes. It’s also important to ensure the welfare of pets already in homes. Pet owners and caretakers need to account for potential lockdowns and have enough provisions that ensure pet health and welfare, such as having in place enough medicine, food and other necessities for their pets.


#LiveKinder to ensure you can enjoy all the world has to offer, without contributing to animal cruelty.

Seeing animals when you're on holiday can be a real highlight for many. However, there is a sinister truth to many of the tourist attractions that feature live animals.

It’s not only wildlife. Domesticated animals are enduring cruel treatment just to cart us around, and strays or community animals are not only vulnerable to abuse or teasing, but also pose a genuine health and safety risk to travellers.


Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices.

But it doesn’t have to be this way!

Animal protection is a critical component of ethical fashion. Fashion owes a huge debt to animals but, unfortunately for our furry, feathered and finned friends, most brands don’t know much about animal welfare in their supply chains. But this is changing.

The planet wrapped in a leaf

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